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Client retention plays a critical role in the long-term success of any business. After all, retaining a client is much cheaper than acquiring a new one. At Smart Words, we’ve developed a product which assists accountants, business analysts, consultants and other professionals to increase client loyalty.

Phone Advice: 199 Ways to Outsmart the Telephone Company is an e-book designed for mass distribution and white-labelling. The e-book aims to help business owners and busy professionals navigate the complexities and costs associated with telecommunications. Voice, data, mobile and website hosting are all covered. Readers will appreciate the e-book’s practical tips and insights – delivered in a clear, easy-to-read format.

Features and Benefits of the e-book
  • Will assist businesses and organisations to save time and money.
  • Structured for quick and easy browsing: all information has been categorised to save time and effort.
  • Available in PDF and ePUB versions.
  • A non-exclusive “white label” licence (valid for 12 months) entitles the licensee to distribute the e-book to clients as a form of “branded” value-add.
  • All licensees are eligible to receive quarterly updates of the e-book for a period of 12 months.
  • Try before you buy! We’ll send you a free copy of Phone Advice: 199 Ways to Outsmart the Telephone Company – just provide your name, email address and a “YES” message on our contact page.
  • 12-Month Licence for 100 users: $150.00 (ex. GST)
  • 12-Month Licence for 101-250 users: $250.00 (ex. GST)
  • 12-Month Licence for 251-500 users: $500.00 (ex. GST)
  • 12-Month Licence for 501+ users: to be negotiated
Sample Tips from the e-book
Tip 1 (3)

Optus has teamed up with Afterpay ( to provide an interest-free “installment plan” on mobile phone purchases. Afterpay enables you to purchase an Optus mobile handset – either in-store or online – and pay for it over 4 equal fortnightly payments. The instalments are interest-free, provided the payments are made on time (amounts are deducted from a valid debit card or credit card). Further details can be found at: under FAQS on Shopping.

Tip 1 (6)

Always check your employee mobile bills for SMS / MMS numbers beginning with the prefixes 195x and 196x. These prefixes are typically used by adult content sites.

Tip 1 (7)

To create a cost-effective virtual office, consider using the services of a company like J2 Global. J2 Global ( has been providing web-based unified messaging services since 1995. Their original product, jConnect Premier, is still available; however, newer solutions like eFax, eVoice and onebox (virtual phone system) are now the company’s core focus. For the record, J2 acquired service provider Zintel in 2012.

Tip 1 (8)

If you’re keen to experiment or play around with cloud computing, Amazon Web Services (AWS) offers a free 12-month trial. Details about the AWS Free Tier offer can be found at:

Tip 1 (5)

Generally speaking, your service provider cannot “back-bill” for charges that are older than 160 days. To obtain further information on “back-billing,” consult the Telecommunications Consumer Protections Code, which is available at the ACMA ( and Communications Alliance ( websites. The “Code is registered by the Australian Communications and Media Authority (ACMA), which has appropriate powers of enforcement.”